About Us

Our Story

It all started with a little girl and a big problem: eczema. Nothing on the store shelves worked. We were tired of products that promised the world and delivered dry, irritated skin. So—we rolled up our sleeves and made our own. What began as a mission to help our daughter turned into something so much bigger: a skincare brand made with love, care, and real results.

We believe skincare should feel good, do good, and be good—for you. No stress. No fillers. No fluff. Just nourishing, skin-loving goodness.

Why "Just You"?

Because this is all about you. Your dry patches, your sensitive spots, your glow-up goals. Whether you’ve got combination skin, eczema-prone skin, or skin that just needs a little TLC—we've got something made Just for You.

Meet Nakita

I’m Nakita—mildly obsessed with skincare, and seriously into helping people feel good in their skin. I’m a parent, minister, and total ingredient nerd (the good kind).

With over nine years in the natural skincare game and a degree in Political Science I combine heart and hustle to create products that are as trustworthy as they are delightful.

Our Promise

• Only the good stuff. Always.
• Prices that make sense.
• No overwhelming shelves—just the essentials, perfected.
• Made with love in the USA.
• And always, always about you.

Skincare doesn’t have to be complicated. It just has to care. And that’s exactly what we do.